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WLIFE

Brand identity

The WLIFE mark

The Camera W: a wide W whose centre peak is a camera body with a viewfinder hump and a lens with a seven-blade aperture. The lockup is the symbol above the word WLIFE, nothing else. The vector used on this site is traced from the approved master render, so every size is the same drawing. Below 48 px the blades simplify to a plain ring so the favicon stays crisp.

Wildlife Photography. Extraordinary Stories. Epic Expeditions.

DownloadsExplorations
WLIFE 3D presentation logo, brushed gold on umber

Logo system

Flat for interfaces, metallic for presentation

The website, favicon, avatar and UI use the flat versions so they stay crisp and lightweight. The 3D-inspired renders are reserved for covers, campaign graphics and partnership decks.

Horizontal · black
Horizontal · black
Horizontal · white
Horizontal · white
Horizontal · gold
Horizontal · gold
Stacked · black
Stacked · black
Stacked · white
Stacked · white
Emblem · black
Emblem · black
Emblem · white
Emblem · white
Emblem · gold (flat)
Emblem · gold (flat)
Emblem · metallic silver
Emblem · metallic silver
Emblem · metallic gold
Emblem · metallic gold
WLIFE 3D logo, brushed silver
3D presentation · brushed silver (vector)
WLIFEWLIFEWildlife Photography
Live SVG component at 16–120 px — the aperture blades resolve from ~48 px

Colour

Savanna Gold: umber, cream, and a little gold

  • Umber

    #2A1F14 · Primary surface

  • Umber 2

    #3A2B1E · Secondary surface

  • Taupe

    #7A6B58 · Muted text

  • Savanna Gold

    #D9A441 · Accent only

  • Cream

    #F3EBDD · Reading background

  • White

    #FFFFFF · Surfaces

Typography

Unbounded and Archivo

Headlines · Unbounded 600, no italics

The lion that looked back

Lede · Archivo 400

A direct gaze, soft light and a background that disappears.

Labels · Archivo 600, 0.2em tracking

Behind the Shot · Serengeti

Body · Archivo 400, 17px / 1.75

Field knowledge over hype. Short declarative sentences. Estimates labelled as estimates.

Social

Avatar, highlight covers and sharing image

WLIFE Instagram avatar

Profile avatar · 1024 px

news highlight coverphotographers highlight coverbehind-the-shot highlight covergear highlight coverdestinations highlight coverexpeditions highlight coverphoto-of-the-week highlight covertips highlight cover

Story highlight covers · 1080 px

Default Open Graph sharing image

Open Graph · 1200 × 630

Downloads

Assets

Every file is generated by pnpm brand:build from the emblem geometry, so the whole system can be regenerated after a change. Full list in public/brand/README.md.

  • 3D presentation logo, brushed gold (PNG 1024)Download
  • 3D presentation logo, brushed gold (PNG 2048)Download
  • 3D presentation logo, brushed silver (PNG 2400×1350)Download
  • App icon (PNG 1024)Download
  • YouTube channel banner (PNG 2560×1440)Download
  • Horizontal logo, black (SVG)Download
  • Horizontal logo, white (SVG)Download
  • Emblem, white (SVG)Download
  • Instagram avatar (PNG 1024)Download
  • Open Graph default image (PNG 1200×630)Download
  • Newsletter header (PNG)Download
  • Favicon setDownload
  • Brand guidelines (Markdown)(docs/brand-guidelines.md in the repository)