Partnerships
Media Kit & Partnerships
WLIFE reaches photographers who buy equipment thoughtfully, travel deliberately and read closely. We work with a small number of partners who share that seriousness, on terms that keep our editorial independent.
Who reads WLIFE
An audience defined by intent, not volume
Serious amateurs
Photographers who plan their holidays around breeding seasons and migrations, and who invest in long glass, good support and proper fieldcraft.
Enthusiasts and club members
Regular shooters who follow competitions, enter them, and read gear coverage with a notebook open.
Working professionals
Photographers, guides and expedition leaders who need reliable information on destinations, logistics and equipment.
International
WLIFE is published in English for a worldwide readership, with destinations and operators covered across every continent where wildlife photography happens.
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Audience figures: published once verified analytics are available. WLIFE does not quote readership, reach or engagement numbers that it cannot substantiate. Verified figures will be added to this page and to the PDF media kit as soon as independent analytics are in place.
Formats
What we offer
- Sponsored articles
- Long-form features written by WLIFE editors around a theme the partner cares about, clearly labelled as sponsored.
- Sponsored social posts
- Posts and stories on @wlife.media, produced in the WLIFE voice and disclosed as paid partnerships.
- Equipment reviews
- Independent, field-tested reviews. Loan units are welcome; the verdict is always ours.
- Brand partnerships
- Multi-month collaborations across site, newsletter and social, built around a shared editorial idea.
- Photographer collaborations
- Features pairing a brand with a photographer whose work we already admire, with full creative credit.
- Sponsored expedition features
- Coverage of an operator's trip or destination programme, with the partnership disclosed on every page.
- Newsletter sponsorship
- A single, clearly marked sponsor slot in The WLIFE Dispatch.
Editorial rules for sponsored content
Three rules we do not negotiate
01
Disclosure on every piece
Sponsored content carries a visible label at the top of the page, in the newsletter and on social. Affiliate links are marked rel="sponsored" and accompanied by a disclosure line.
02
Editorial control of copy
WLIFE writes and edits all sponsored content. Partners may brief, review for factual accuracy and approve the use of their brand assets; they do not write our copy or dictate our conclusions.
03
No pay-for-review
A review cannot be bought. Equipment reviews are never sponsored by the manufacturer of the product under review, and payment never influences a verdict, a rating or a recommendation.
The full policy, including conflicts of interest and our approach to AI-assisted work, is set out in our editorial standards.
Get in touch
Talk to our partnerships desk
Tell us about your brand, your product or your trips and what you hope a partnership would achieve. We reply to every serious enquiry.
The downloadable PDF media kit is in preparation. Request it by email and we will send it the moment it is ready.